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For the businesses that make a neighborhood

Let your customers help tell your story.

A great customer experience deserves to be heard. Our NFC review cards make it simple to invite real customers to share theirs, right when the moment is fresh.

Explore the review cards

SHOP YOUR NEIGHBORHOOD

Discover the small businesses that make your neighborhood, your neighborhood.

01 / THE FOUNDATION

First, give your business a place to be found.

Start with your Google Business Profile. Creating one is free, and if a listing already exists, you can claim and manage it instead. Add accurate hours, contact details, your services or products, and photos so people can see what you offer on Search and Maps.

Once your profile is ready, keep it useful: respond to reviews, share updates, and see how customers find and interact with your business.

Create or claim your free Google profile
Already have a profile?

You're ready for the next step: give real customers an easy way to share their experience with a tap. Explore the review cards.

02 / THE INVITATION

One tap can start a bigger conversation.

Place a card where a good experience happens. A customer taps with a compatible smartphone to open your ShopSmall ShopLocal business profile, where leaving a Google review is the first action. The invitation is easy; the experience they share is entirely their own.

Tap your phoneShare an honest experienceHelp the next customer

Ready to make sharing a review easier?

Order Your Review Card

Tap your phone. Invite an honest review.

03 / THE PUBLIC STORY

Your business is more than a listing.

Thoughtful reviews can describe the people, products, and details that make your business worth visiting. Customer photos and your replies can add more perspective. Together, those contributions give future customers something real to learn from when they discover you on Google.

Google says reviews and positive ratings can help local ranking. Search is evolving, too, making a complete, useful Business Profile an important place to show up with clarity.

Read Google's local ranking guidance ↗

Search is changing. Real experiences still matter.

As people use AI to discover and compare local businesses, the details you share—and the experiences your customers describe—give them more to learn from. Google says Business Profiles can help products and services appear in AI responses and other Search results.

Why your Google presence matters in the AI era

Customer experiences add useful context.

Honest reviews describe what visiting or working with your business is actually like. Google says more reviews and positive ratings can help local ranking; photos and helpful replies also give customers a fuller picture.

Clear details help people find the right fit.

Keep your category, services, location, hours and contact information accurate. A complete profile helps Google understand your business and match it to relevant local searches.

AI can help customers move from discovery to action.

Google has introduced agentic search features that help with tasks such as finding restaurant reservations, using websites, partner integrations and Google Maps. Keeping your business details and booking information current is a practical foundation as these experiences evolve.

The fundamentals still count.

SEO means search engine optimization; GEO refers to visibility in generative AI search. Google says its AI search features use core Search ranking and quality systems. Useful website content and accurate business details remain worthwhile.

Our review cards make it easier to invite an honest customer review. A card, an active profile or a particular review count does not guarantee rankings or inclusion in an AI answer.

04 / THE LOCAL IMPACT

More visible stories. Stronger local choices.

When neighbors can see genuine experiences, they can choose local businesses with more confidence. That is where ShopSmall ShopLocal begins: helping the businesses in our communities invite participation and build trust, one customer interaction at a time.

Ready to make sharing a review easier?

Order Your Review Card

Tap your phone. Invite an honest review.

A note from Pete

Small businesses make a community feel like home.

Hi, I’m Pete. I believe small businesses deserve to be seen for the experiences they create every day. ShopSmall ShopLocal begins with a simple way to invite customers to share those experiences—and grows from a commitment to stronger local businesses and communities.

Pete S. Reyna III

Portrait illustration of Pete holding two ShopSmall ShopLocal Google Review Cards

Discover local businesses

Shop Your Neighborhood

Discover the small businesses that make your neighborhood, your neighborhood.

Starting in San Antonio, Texas. Find participating businesses and visit their profiles to review, follow and support them.

Payment Processing — Coming Soon

It’s not just what you make. It’s what you keep.

Every card transaction has a cost. Those small fees can add up month after month, quietly taking money you could be putting back into your business.

I’m partnering with business owners to take a closer look at what they’re paying for credit and debit card processing and explore ways to keep more of what they earn.

The first step is simple: let’s review your current processing statement and see what opportunities may be there.

What could keeping more of your money create for your business?

Coming soon to Shop Small Shop Local.

Explore the savings calculator
Stack of money with flames, representing processing fees that can add upPete holding a card payment terminal

Explore the possibility

What could you keep?

Enter numbers from a recent processing statement to see what you pay today. Then explore how a small change in your effective rate could add up over a year.

Your effective rate is total fees divided by card sales. Explore an improvement of up to 3 percentage points. These are illustrations, not a confirmed rate or savings offer.

Your current effective rate

3.00%
Current monthly fees$900
Monthly fees in this scenario$750
Potential amount kept over 12 months$1,800

That’s about $150 a month if your effective rate fell by 0.50 percentage points.

Illustration only. A percentage point change in effective rate differs from a percent reduction in fees. Savings are capped at your current fees in this illustration. Actual processing costs and any savings depend on your statement, card mix, transaction sizes, pricing, equipment, and other fees. This calculator is not a quote or a promise of savings.

Want to know what your numbers could mean for your business? A review of your processing statement is the next step.

Let’s look at your numbers.

Share a few details about your business. I’ll connect with you to review your processing costs and explore what may be possible.

I’ll use your details to follow up about payment processing. This is a request for a review, not a savings guarantee.

Growing with local business

We are starting with the review card. The mission goes further.

ShopSmall ShopLocal is being built as a home for practical ways to help independent businesses grow and connect with the communities around them.

Now · Customer reviews

A simple tap invitation to share an honest Google review.

Next · Payment processing

Exploring ways to help businesses take a closer look at what they pay to accept cards.

2027 · Community fundraising

Connecting local businesses with schools and PTAs through ShopSmall ShopLocal Community postcard campaigns.