Now · Customer reviews
A simple tap invitation to share an honest Google review.

For the businesses that make a neighborhood
A great customer experience deserves to be heard. Our NFC review cards make it simple to invite real customers to share theirs, right when the moment is fresh.
Explore the review cardsDiscover the small businesses that make your neighborhood, your neighborhood.
Start with your Google Business Profile. Creating one is free, and if a listing already exists, you can claim and manage it instead. Add accurate hours, contact details, your services or products, and photos so people can see what you offer on Search and Maps.
Once your profile is ready, keep it useful: respond to reviews, share updates, and see how customers find and interact with your business.
Create or claim your free Google profileYou're ready for the next step: give real customers an easy way to share their experience with a tap. Explore the review cards.
Place a card where a good experience happens. A customer taps with a compatible smartphone to open your ShopSmall ShopLocal business profile, where leaving a Google review is the first action. The invitation is easy; the experience they share is entirely their own.
Ready to make sharing a review easier?
Order Your Review CardTap your phone. Invite an honest review.
Thoughtful reviews can describe the people, products, and details that make your business worth visiting. Customer photos and your replies can add more perspective. Together, those contributions give future customers something real to learn from when they discover you on Google.
Google says reviews and positive ratings can help local ranking. Search is evolving, too, making a complete, useful Business Profile an important place to show up with clarity.
Read Google's local ranking guidance ↗As people use AI to discover and compare local businesses, the details you share—and the experiences your customers describe—give them more to learn from. Google says Business Profiles can help products and services appear in AI responses and other Search results.
Honest reviews describe what visiting or working with your business is actually like. Google says more reviews and positive ratings can help local ranking; photos and helpful replies also give customers a fuller picture.
Keep your category, services, location, hours and contact information accurate. A complete profile helps Google understand your business and match it to relevant local searches.
Google has introduced agentic search features that help with tasks such as finding restaurant reservations, using websites, partner integrations and Google Maps. Keeping your business details and booking information current is a practical foundation as these experiences evolve.
SEO means search engine optimization; GEO refers to visibility in generative AI search. Google says its AI search features use core Search ranking and quality systems. Useful website content and accurate business details remain worthwhile.
Our review cards make it easier to invite an honest customer review. A card, an active profile or a particular review count does not guarantee rankings or inclusion in an AI answer.
When neighbors can see genuine experiences, they can choose local businesses with more confidence. That is where ShopSmall ShopLocal begins: helping the businesses in our communities invite participation and build trust, one customer interaction at a time.
Ready to make sharing a review easier?
Order Your Review CardTap your phone. Invite an honest review.
A note from Pete
Hi, I’m Pete. I believe small businesses deserve to be seen for the experiences they create every day. ShopSmall ShopLocal begins with a simple way to invite customers to share those experiences—and grows from a commitment to stronger local businesses and communities.
Pete S. Reyna III

Discover local businesses
Discover the small businesses that make your neighborhood, your neighborhood.
Starting in San Antonio, Texas. Find participating businesses and visit their profiles to review, follow and support them.
Payment Processing — Coming Soon
Every card transaction has a cost. Those small fees can add up month after month, quietly taking money you could be putting back into your business.
I’m partnering with business owners to take a closer look at what they’re paying for credit and debit card processing and explore ways to keep more of what they earn.
The first step is simple: let’s review your current processing statement and see what opportunities may be there.
What could keeping more of your money create for your business?
Coming soon to Shop Small Shop Local.
Explore the savings calculator

Explore the possibility
Enter numbers from a recent processing statement to see what you pay today. Then explore how a small change in your effective rate could add up over a year.
Your effective rate is total fees divided by card sales. Explore an improvement of up to 3 percentage points. These are illustrations, not a confirmed rate or savings offer.
Your current effective rate
3.00%That’s about $150 a month if your effective rate fell by 0.50 percentage points.
Illustration only. A percentage point change in effective rate differs from a percent reduction in fees. Savings are capped at your current fees in this illustration. Actual processing costs and any savings depend on your statement, card mix, transaction sizes, pricing, equipment, and other fees. This calculator is not a quote or a promise of savings.
Want to know what your numbers could mean for your business? A review of your processing statement is the next step.
Growing with local business
ShopSmall ShopLocal is being built as a home for practical ways to help independent businesses grow and connect with the communities around them.
A simple tap invitation to share an honest Google review.
Exploring ways to help businesses take a closer look at what they pay to accept cards.
Connecting local businesses with schools and PTAs through ShopSmall ShopLocal Community postcard campaigns.